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1000ideen
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Registered: 08/04/03
Posts: 1298
Geekolg`s name has just been discussed here http://www.geeklog.net/forum/viewtopic.php?forum=3&showtopic=80667 and on the developer`s email list. Also the version number is an important issue.
Another important issue is the "claim" of a product (similar to a 'slogan'
. That is a short statement describing the product`s key feature. It is especially important when the name says nothing because it is a phantasy name or just initials.
E.g.: Xerox - the document company. Apart from the fact that Xerox has become a word in Enlish (to xerox means to photocopy) the name itself says nothing. Two x are pretty strange anyway. So the claim which acompanies the brand name ist terribly important to transport the idea what the company or the product does.
Geeklog has had a claim for quite a while: The Ultimate Weblog System. Nobody really seems to have thought about it in detail. On the German geeklog.de we changed the claim last year before the FrosCon fair 2007. http://www.geeklog.net/article.php?story=geeklog-day-at-froscon
The flyer distributed as a 10 cm x 10 cm mini flyer on FrosCon 2007. We had the room number manually written on it.
http://www.hallomarkus.de/copy/geeklog-flyer-original-screen.pdf
The poster which lead to out stall. We drew arrows unter the text manually.
http://www.hallomarkus.de/copy/poster6-original.pdf
The reason was that we paid much attention to a flyer and description and thus thought about the claim in more detail. It became: Zuverlässigkeit eingebaut (reliability built in). It was a longer process that lead us there. I found it a slight problem to say about ones product that it is something 'ultimate'. It sound like boasting and on every forum you can read that their system is best. So it looks like the typical boasting and silly "it rocks" which is usually uttered emotionally and does not mean quality.
The task was to transport in a short statement the main key feature of Geeklog and to do this in a geeklog typical way, which means non boasting, sober, rock solid quality. AND it had to be different from the other existing systems especially Drupal and Joomla.
So if I lean back and think about it again I`m very pleased with the claim.
What do you think?
Another important issue is the "claim" of a product (similar to a 'slogan'
. That is a short statement describing the product`s key feature. It is especially important when the name says nothing because it is a phantasy name or just initials.E.g.: Xerox - the document company. Apart from the fact that Xerox has become a word in Enlish (to xerox means to photocopy) the name itself says nothing. Two x are pretty strange anyway. So the claim which acompanies the brand name ist terribly important to transport the idea what the company or the product does.
Geeklog has had a claim for quite a while: The Ultimate Weblog System. Nobody really seems to have thought about it in detail. On the German geeklog.de we changed the claim last year before the FrosCon fair 2007. http://www.geeklog.net/article.php?story=geeklog-day-at-froscon
The flyer distributed as a 10 cm x 10 cm mini flyer on FrosCon 2007. We had the room number manually written on it.
http://www.hallomarkus.de/copy/geeklog-flyer-original-screen.pdf
The poster which lead to out stall. We drew arrows unter the text manually.
http://www.hallomarkus.de/copy/poster6-original.pdf
The reason was that we paid much attention to a flyer and description and thus thought about the claim in more detail. It became: Zuverlässigkeit eingebaut (reliability built in). It was a longer process that lead us there. I found it a slight problem to say about ones product that it is something 'ultimate'. It sound like boasting and on every forum you can read that their system is best. So it looks like the typical boasting and silly "it rocks" which is usually uttered emotionally and does not mean quality.
The task was to transport in a short statement the main key feature of Geeklog and to do this in a geeklog typical way, which means non boasting, sober, rock solid quality. AND it had to be different from the other existing systems especially Drupal and Joomla.
So if I lean back and think about it again I`m very pleased with the claim.
What do you think?
